Commercial Finance professionals are being drawn to household names in their quest for the perfect company, shunning smaller businesses and higher salaries in the process. But; in a candidate-driven market, just how dangerous is this for smaller-branded companies?
An a-grade commercial finance professional can often have multiple offers on the table meaning they also have the ability to be extremely selective with who they choose to work for.
With brand names on a trend-cycle, a typical scenario now sees a candidate being offered a commercial role that ticks every box; pays well, offers flexibility, grants a voice in the decision-making process and allows for career progression but, if it doesn’t have a recognisable name it will be turned down for a role offering half the money with a fraction of the perks at a company with a household name.
Working for a large consumer business does of course carry benefits but as candidates are increasingly able to pick and choose where they work, smaller companies are suffering.
Businesses of all sizes need to become more attractive to an increasing commercial talent pool but without becoming a household name overnight, it’s a huge challenge.
I’d like to hear from you. Are you a candidate on a quest for a brand-name or are you a smaller consumer business struggling to attract talent – what do you think we can do to make smaller companies, more attractive? 
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